The story of imossi is not a gushy fairytale nor an epic narrative of dramatic events. It starts in humble, unassuming origins and boldly articulates our approach to great design; where minimalism is at the heart of everything we do.
It’s fitting then that we, the founders James and Sean, began our journey in London’s east end, a hotspot for entrepreneurs, inventors and all things creative. It was here that we mapped out a concept to revolutionise the traditional bulky wallet, here, after our fifth flat white where we put pen to paper and sketched out what would become our first product; the N1. Fired up by our vision we wanted to launch a brand with the aim of translating our passion for unique style & design. To do this we needed a name.
imossi was originally a family name, yet was quickly recognised as the perfect name to represent our brand’s core values. It encapsulates the sense of beauty, effortless style and the ‘less is more’ approach we take to design perfection.